Insurance comparison

“Life insurance” - search monster number 2 by queries popularity on the Internet insurance searches after “Car insurance”. Respectively, and “life insurance comparision” searches will also be in top ratings, resulting in high rates, bids and earnings and also the highest level of competition.
Сonsidering the number, costs and popularity of searches in this category, we can immmediately draw attention to the high bids prices that cause and the appropriate level of competition. For example:
life insurance cost comparison 58.00$
life insurance term comparison 50.05$
compare term life insurance quote 44.50$
life insurance comparisons 36.09$

But in assessing the value of clicks should take also the competition level:
life insurance cost comparison - search popularity <25 per day
life insurance comparisons - search popularity ~4200 per day

So thus we can conclude that keyword “life insurance cost comparison” is less interesting than option “life insurance comparisons” (at least based on the average hit theory) - but only if you do not plan to take first place in the search for both requests.

Fifteen of the most popular phrases for “life insurance” searches with CPC higher than 4 dollars:
what is life insurance 485766 $4.76
life+insurance 485766 $36.26
life insurance 259321 $35.73
life term insurance 215809 $13.61
term+life+insurance 215809 $25.32
insurance life term 162396 $14.78
life insurance term 147081 $50.03
about term life insurance 147081 $19.42
what is term life insurance 147081 $10.74
life insurance quotes 126591 $30.76
life+insurance+quote 101369 $24.56
quote for life insurance 101369 $22.76
life+insurance+quotes 101369 $25.08
term life insurance 101081 $26.37
quotes on life insurance 98927 $22.66

Fifteen of the most expensive phrases with SP (search popularity) more than 1000 per day:
life insurance settlements 12781 $51.92
life insurance term 147081 $50.03
universal life insurance quotes 2198 $43.94
compare life insurance quotes 1794 $43.90
online life insurance 5743 $43.66
term life insurance policies 2524 $43.06
affordable life insurance 3013 $42.06
life insurance rate 6964 $39.40
universal life insurance quote 1729 $38.49
whole life insurance quote 4292 $37.94
global life insurance 1025 $37.73
free life insurance quote 3872 $37.26
life insurance comparisons 2074 $36.47
whole life insurance quotes 4375 $36.39
life insurance 485766 $36.26

Here are the main parameters of bids, prices and market size. Further author gives to you and be very grateful for any comments.